Diamond begins business as Diamond Comics Distributors. With one warehouse and 17 retail partners, the young company caters to the emerging Direct Market, providing reliable distribution to comic specialty retailers.

The debut of PREVIEWS revolutionizes comic retail ordering, creating a centralized catalog that becomes an industry standard.

Diamond grows its infrastructure and reach, becoming a national distributor.

Through strategic growth and partnerships, Diamond becomes the leading distributor in the comic book market.

Diamond expands its product offerings, adding toys, collectibles, apparel, and other merchandise categories.

Diamond launches a new company, the aptly named Diamond Select Toys, with a focus on high-quality, licensed collectibles inspired by comics, classic films, TV shows, and more.

Diamond partners with publishers and retailers to help establish Free Comic Book Day, creating a lasting annual celebration of comics and comic shops.

Diamond partners with publishers and retailers to help establish Free Comic Book Day, creating a lasting annual celebration of comics and comic shops.

Diamond beings offering import toys from Japanese manufacturers. The expanded offerings are introduced with the launch of PREVIEWSworld, the online companion to PREVIEWS catalog.

Diamond Select Toys purchases the assets and licenses of Gentle Giant Ltd., bringing the iconic collector-focused brand and its product lines under DST's operational umbrella.

Diamond Comic Distributors expands into the world of collectible grading by acquiring the Collectible Grading Authority (CGA), operator of AFA, VGA, DCA, and CDA brands.

After years of expansion into toys, collectibles, and other merchandise, Diamond is acquired by Ad Populum, positioning the company for creative growth and brand development.

Diamond partners with Enesco to enhance customer experience and grow a curated portfolio of collector and pop-culture brands. Carrying forward a legacy powered by top tier distribution and consumer service.

Backed by decades of history and exciting new partnerships, Diamond Select Brands honors its past while looking to the future as the premiere curator of the world's best collector brands.